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Infiniti become major Red Bull sponsor

Japanese car manufacturer Infiniti has joined Red Bull as a major sponsor for the next two Formula one seasons. Although, the deal will not see the Renault engines used by the team re-badged with an Infiniti logo. Infiniti is a luxury car brand owned by the Renault-Nissan Group. Their decision to join the Red Bull Racing team as a commercial and technical partner will boost their worldwide presence. Infiniti will also be working "with Renault to forge future technical collaboration with Red Bull Racing." Autosport reports, adding that Inifiniti will use its Nissan-backed resources and expertise to help develop the car's battery-powered KERS. Infiniti's senior vice president Andy Palmer said: "Over the mid-term, Infiniti will be simultaneously expanding its global presence and broadening its product range. Given these twin ambitions, it is clear that Formula One offers us an unrivalled global communications platform, complementing Infiniti's ethos of Inspired Performance. We are excited to have the opportunity to enter Formula One together with a world-class team like Red Bull Racing Renault." Meanwhile, Red Bull boss, Christian Horner added: "Red Bull has always taken a different approach, so when the Infiniti executives outlined their innovative plan to us we were very open to working with them. Coming off the back of our 2010 drivers' and constructors' world championships, we feel even more excited to be starting the 2011 season with a new and committed partner like Infiniti." This deal will last for the next two seasons, the same length as Renault's engine contract. Although, the Infiniti branding will replace much of the French company's signage on the cars, drivers' overalls and team equipment, giving the Japanese brand greater exposure outside its main markets in the USA and Japan. However, Infiniti insists it does not amount to a rebranding of the V8.

http://www.f1.co.uk/red-bull/


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